SEO experts have to consider the various techniques involved to make the site SEO friendly whereas, the focus of SEM experts is to build effective internet marketing strategy for the business so as to achieve its objectives effectively. SEM experts use sponsored links in form of PPC ads wherein; the business can obtain immediate results from the investment made on the internet marketing campaign. Whereas the SEO campaign is a long term process and requires proper monitoring to index the site on the search engines. As far as technical knowledge is concerned, SEO experts need to have knowledge about web designing; programming and software but SEM experts require knowledge about advertising and marketing skills to make it a success.
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