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How Are Neuroscience and Advertising Connected?

 
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How Are Neuroscience and Advertising Connected?
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davie
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Joined: 15 May 2013
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Post How Are Neuroscience and Advertising Connected? Reply with quote
Interestingly marketing was originally closely linked with propaganda and public relations - and early exponents were the likes of Ivy Lee and Edward Bernays. The latter's book called "Propaganda", written in 1928, outlined how managing public perception was key to encouraging the desired behavior in large numbers of people, and thereby maintaining order and control.

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cherryadairr
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Joined: 27 May 2013
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Front cover of the current issue of Nature Reviews Neuroscience ... how the brain's neural circuits are structurally and functionally connected. .... Advertisement

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