Off-page optimization deals with the implementation of a theme-based link building strategy. This results in the improvement of the website in link popularity and reputation. It also ensures that the businesses get only qualified links.
Initial project planning: Meet with an SEO expert. Pay them for their time. Have them map out when and how the SEO team should be involved in development.
2. Information architecture: Before you create your new site map, pick your keywords and verify that they matter. Organize your keywords into topics. Be sure your architecture reflects this. Remember, this isn't just how search engines see your site. It's how people look for you, too.
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