Usually SEO efforts are directed towards achieving top rankings with Google and sometimes with Yahoo and Bing. However, in addition to the Big Three, there are also other search engines that might be of interest to you. In fact, some of these search engines might prove a better option than Google, Yahoo or Bing. If these search engines are used by your target audience, they will be more efficient and it is worth to spend some time optimizing for them.
If you haven't heard about Baidu, don't worry. It is a popular search engine but its reach is not global and this is why many people don't even know about it. Still, Baidu is certainly not just one more search engine to waste your time with. Baidu is big in China and since the population of China is more than a billion, if you rank well with Baidu, this can make quite a difference. In fact, if you are operating globally, not to mention if your visitors are based mainly in China, you can't afford to miss this market. On the Chinese market, the share of Baidu is around 60% and it is the most popular Chinese language search engine. Google is less popular in China than Baidu, so if your traffic comes from the Chinese market, it pays to optimize your site for
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