The Benefits of PPC Pay Per Click Paid Search Marketing:
PPC, an acronym for Pay Per Click, literally refers to advertising on search engines via display advertising that you only pay for once somebody actually clicks on one of your displayed ads. The cost of the click is determined by a bidding system whereby relevance to a search term combined with the amount bid on an advertisement determine when and where your ad will be displayed. I could go into much more detail regarding the calculation of the actual cost per click, but thats for another blog post on another day.
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