Facebook paid ads are a great alternative, especially if you are targeting a younger audience. Facebook is the number one social network and (almost) the whole world has an account with it. Facebook ads offer lots of targeting options – you can choose age, location, gender, hobbies of the audience to watch your ads. However, do have in mind that with Facebook generally the click through is lower, so don't get discouraged if on Facebook you get fewer clicks on your ads than on other networks – this is pretty normal.
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