When you walk into your average home improvement store and ask to speak to someone in kitchen sales, you will find that you are often steered towards the most expensive items or that you will have suggestions made for your home without the salesperson ever asking about size, color, or personal taste. While these stores offer to install whatever items you purchase and can be a great place to purchase a replacement appliance, they are not the best choice to make when you are looking to redesign your kitchen.
CRM just got more complex. You were told by senior management that a wonderful new system would be installed that would help increase sales when in reality the complete opposite seems to have happened. We all know that process within any sales cycle is fundamental and therefore an essential part of today's selling. How sure are you that you have got them right? Would you really be able to judge them effectively? Is your CRM system adding value?
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